I happen to love your products, especially the Little People line of toys. They provide both my kids hours of fun and thus hours of sanity for me. I am curious however about your packaging.
You see after countless gifts from Christmas and Birthdays have scraped and bloodied my hands and broken my nails, I am wondering what exactly you are trying to achieve by securing these products like Fort Knox.
Is there really a problem with theft of Little People from each box? Does someone walk by and have an overwhelming need for a Little People cooler and must steal it? I mean I can understand if you want your products to look as appealing as possible in the box, but must you really use 14 twist ties to do so? Your company is known for tough, quality products, can't the cooler stay open with just 1 tie instead of 2? And while we are on the subject of twist ties, why is each one tied differently? I know the economy is bad and people need jobs, but do you really have 14 different people tying each twist tie? And what's up with the new heavy duty ones on the Little People person. I take it a regular strength tie is just not good enough for Sarah Lynn and friend.
Not only are my hands in pain from untying the 14 ties, my nails are broken removing the tape securing these ties. What happened, were people actually getting these items untied in the store and therefore you needed more security and decided tape was the answer? As if the above packaging was not enough, there are pieces twist tied and then inside a piece of box! These must be the equivalent of the Little People royal crown jewels. I mean to actually get these out of the packaging requires a major time investment.
Next I was hoping you could address the bullet/moth/fire/water proof plastic packaging that is protecting the sleeping bags. It is so tight to the box, I loose another nail. Are you concerned that Sarah may get cold while camping and if some Little People addict steals her sleeping bag, she may not survive a night in the wilderness. She is a plastic toy people!
I saved the pièce de résistance for last. Seriously? Do you hate parents, or just non-plastic people in general? When I finally get everything out of the box within the box (which were taped together by the way), and am so close to handing my anxiously awaiting daughter her new toy, there are twist ties through, around and underneath various pieces! It takes a person with amazing strength or a degree in the physics of straightening twist ties that are stuck inside plastic objects to remove these ties. Is that really necessary? Is there a major concern that the vehicle wheels will magically start spinning and said vehicle will drove off? What kind of people test your products, Batman?
I feel very strongly that using a thin plastic band that is easily removable would not only make your product display more pleasing to the eye, it may even reduce costs and sell more products. Let's be frank, it can't be all that cost effective to have so many twist tie experts. At the very least, maybe you can co-brand with J&J and include a couple of Band Aids.
Thank you for your time. In case you were wondering it took me less time to type this letter than it did to untie the camping set.
Rebecca Moussally
PS.
After I bandage my bloody knuckles, I plan to write another letter to homeland security, suggesting they contact your package design team for ideas on how to keep America safe. If you can't get to Sarah Lynn, there ain't no way anyone could get to the US.
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